The project "Safer Streets" is sponsored by BMW Motorrad Italy in collaboration with the Faculty of Design Politecnico di Milano: the initiative came in 2007 with a workshop with 40 students. The workshop is a formula that teaching hours for students and business training opportunities for the company. The objective was to identify innovative solutions to improve traffic safety on two wheels inside the city, where is the most accidents. Students examined the statistical data all'incidentalità and after looking in an empirical way the danger areas, 13 have proposed the concept of which 3 were taken to an advanced planning stage with the help of 3M. The Municipality of Milan has decided to support the project "Roads safer" by providing ways to implement some of its projects, test them and verify their effectiveness.
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